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☆ CMOs to Watch: Meet the top marketers recently tapped by Delta, Glossier, and others to stoke demand and capture new opportunities
  + stars: | 2023-08-09 | by ( Ryan Joe | Lauren Johnson | Lara O'Reilly | ) www.businessinsider.com   time to read: +2 min
Insider identified the chief marketing officers to watch in 2023. Our list recognizes the newest marketing chiefs rethinking the status quo and reshaping marketing. While the chief marketer's tenure has always been among the shortest in the C-suite, it can be a path to the very top of the corporate ladder. For instance, Taco Bell's global chief brand officer, Sean Tresvant, is set to become the company's CEO next year. Though turnover remains high, there will always be a crop of newly minted chief marketers poised to bring their companies to new heights.
Persons: They're, inclusivity, Sean Tresvant, Kraft, Diana Frost, Jenny Lewis, Glossier's Kleona Mack, who's Organizations: Motors, AB InBev, Taco, Mercedes, Benz
☆ Kraft Heinz wants you to mix flavors in your ketchup
  + stars: | 2023-05-17 | by ( Danielle Wiener-Bronner | ) edition.cnn.com   time to read: +3 min
Now, Kraft Heinz wants to do the same for dipping sauces. Kraft Heinz (KHC) plans to start running pilot programs with the product in restaurants from late 2023 into early next year. The Kraft Heinz CompanyThe base options could change over time, a relief for those already worried about the lack of mayo. Through 2027, Kraft Heinz has a goal of an additional $2 billion in North American retail revenue from innovation. “We’re really excited to put consumers in control of that and what we can learn from it.”Lately, Kraft Heinz is all about letting customers mix and match.
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